
A few months ago I saw the unveiling of Microsoft Surface. My first though was: I want it! My second was: Microsoft has finally a compelling vision for the future.
On October 16 I received an email, announcing that the tablet was available for preorder. I rushed to the ordering site, mildly disappointed by the options: the 64G model, with a boring black cover, or the 32G model, with a separate colored cover. I really wanted the 64G model, but I couldn't bear myself to get a boring black cover. Dear Microsoft, why didn't you let me order the more expensive model with a cover of my choice? Who was the marketing genius to propose this product strategy? I got over my frustration, and I placed an order for a 32G model, with...